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Performance. Management.

“Performance Management” is a term coined by Dr. Aubrey Daniels in the late 1970s   to describe a technology for managing, both behavior, and results, the two critical elements of what is known as performance. As an entrepreneur and a leader it is critical in your business.

“Performance  Management” includes goal setting and motivation. It means being 100% clear on what you want. It also includes “encouragement” and “rewards and consequences”. It is the single thing that can spur people on to greater accomplishments while strengthening their skills. Read that last sentence again.

What does this mean to you as a leader?

1. Constantly communicate your performance expectations
2. Set realistic but stretch goals. (This means, if you already make $1000 per week, set your goal to $2000.)
3. Be forgiving, but be aggressive. (Something’s just won’t work and accept it.)

WL Gore & Assoc, makers of GoreTex, the versatile and durable fabric used in outdoor products like tents and rain gear is an excellent example. When the company started, money was tight. The engineers had been working on an experiment and ended up wasting $1000 of material. They were devastated.

Mr. Gore walked in and saw the engineers with their long defeated faces and asked what’s wrong? After listening, Mr. Gore simply responded, “well, try again tomorrow.”

You see, Mr. Gore knew some day that the $1000 was simply an “investment” in creativity and down the road it would look minuscule.  He was a true leader and understood the power of motivation and de-motivation and the importance of staying the course.

As an entrepreneur, understand the importance of keeping it positive, staying the course, and seeing the big picture. It’ll show up as results not just to the bottom line but also in the lives of those you lead.

Don’t manage anyone, but do set the bar high for expectations. Mr. Gore understood that his engineers were just “in the game.”  He brought the perspective that they were all in it to “win,” and to simply try again tomorrow. Do this with your own business and watch what happens.

Performance + Management = Success.

Marketing Home Based Business entrepreneurs, Steph and Dave Robey discuss their secrets in getting people to flock to your business using attraction marketing. 7-day BootCamp, Day 4.

[youtube=http://www.youtube.com/watch?v=9UhwcfNdssQ]

Http://www.MeetStephAndDave.com

How to use the power of attraction marketing…

DAY 4: Self Employed & Rich

Amateurs are easy to spot …

They’re the ones wearing buttons to the grocery store, pitching their work buddies on some new product or get-rich-quick scheme, and inviting people over to their homes for a "meeting".

Amateurs “try” to sell.

Amateurs are in the “convincing” game.

On the other hand, professionals, work smarter and they leverage their efforts through marketing.

Professionals market.  They “attract”.

You see, "marketing" is king. If you don’t believe me, let me prove it to you…

Let’s say that you have the chance to market what you think is the best new product in the world, so you have the company ship $20,000 of it to your front door.

Are you rich yet? Of course not.

It’s just going to sit there. You ever hear those crazy stories about Amway guys who had garages  bursting at the seams with boxes of products? Well, that happens because products don’t sell themselves.

Marketing does.

The entire marketing process can be summed up in three simple steps…

        Step #1: Build a prospect list.

        This is a list of the people who respond to your advertisements, signaling to you that they have an interest in what you offer. (By the way, NEVER waste your time trying to "convince" people that they need what you have).

        Step #2: Build a relationship with your list.

        People buy from those they like, respect, and trust, and it’s no different here. The best way to do that is to offer true, honest value.

        Step #3: Market to your list.

        This is when you market products and services that will help the people on your list get what they want. Remember, this isn’t about you making money. It’s about you serving others (back to that “leadership” concept).

So those are the three primary steps to building a successful and profitable home business.

Now here’s the nice part…

With CarbonCopyPRO you can completely automate these three steps.

The biggest mistake newbies make is that they fail to leverage the power of marketing, advertising and the internet. Can you believe that some spend hours a day putting signs on street corners and dropping business cards in parking lots?

On the other hand, successful business owners in this industry (like us), utilize online and offline advertising methods like pay-per-click, ezine advertising, article and press release marketing and postcards.

24 hours per day, 7 days a week, my little army of ads is out there doing all of the prospecting work for me across five continents. I don’t bug my friends. I don’t bug my family members. I don’t hand out business cards, and I don’t waste my time calling low quality, deadbeat leads from lead vendors.

The tools CCPro provides ensure that Dave and I always have a long line of people contacting us on a daily basis wanting to join us.

Now, setting up these marketing pieces involves a steep learning curve, but fortunately you won’t have to go through that alone, because some of the best marketers in the WORLD are in CarbonCopyPro, and they’ve done much of the leg-work for us.

In fact, you’ll be able to start using the exact same marketing tools we do as soon as you like after you have activated your CarbonCopyPro business.

The thing is, to write ad copy and design your own proven and effective lead-generating landing pages would take the average punter years of learning, trial and error, and practice. Believe us, it’s half science, half dark art.

But rest assured, because with CCPro, it’s done for you.

Now when it comes to advertising, it is very important that you match your message to the person. You’ll find that just about every other company out there only offers one or two "one-piece-fits-all" marketing tools that are designed for a general audience.

That’s amateur hour.

At CarbonCopyPRO we have different marketing tools which are suited to different types of people so the effectiveness of your marketing efforts are maximized. It is called “niche marketing”.

For example, you may have landed on this page: The Coffee House Letter landing page. (Click to view). This page is designed to target a specific group of people: Current home business owners who are over-worked and under-paid, pitching pills, potions and products for an M L M company.

Ironically, the vast majority of people in the home business industry fall into this category — which means that advertising your site online is extremely effective. You’ll be able to generate 10-20,  strong leads per day following our simple instructions along side of the training that you will get with CCPro.

You see, at the end of the day, we’re not really selling products, we’re selling a solution to people’s problems.

Let me explain…

Go To www.MeetStephAndDave.com to hear the rest… sign up for our 7-day BootCamp series: self employed & rich

Respectfully,

Your friends on the "inside"…

Steph and Dave Robey

StephRobey@gmail.com

DaveRobey@gmail.com

Learn More About >

Earning A Multiple Six-Figure Income From Home

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PS: Coming up on Who Else Wants to Be Self Employed & Rich BootCamp Day 5  …

"How To Automate Your Marketing"

Previous Articles “Self Employed And Rich” …

BootCamp: Day 1 – The Most Valuable Piece Of Advice You’ll Ever Get  >

BootCamp: Day 2 – Why Self Employed People Rarely Ever Make 6 Figures  >

BootCamp: Day 3 – How To Avoid The Stupid Tax Of Online Advertising >